Three ways small business owners can save money

Go paperless

The cost of endless printouts can add up, so explore ways you can go paperless. Internal handouts, receipts, and other documents and communication can all be digitized. Not only do digital files cut down on paper costs, but they are easier to store and organize long-term.

Rethink your marketing

Having a small budget for self-promotion doesn’t necessarily mean sacrificing your marketing efforts. You just have to be smarter about how you spend your ad dollars. With new technology and communication platforms constantly emerging, there are plenty of opportunities to spread your message far and wide at little to no cost.

Social media platforms like Facebook, Instagram and Twitter are entirely free for businesses to use. You can put a small advertising budget behind social media posts to ensure they reach a wider audience, but you can accomplish the same goal organically simply by creating high-quality content on a consistent basis.

Think of your small budget as a blessing in disguise, because you can’t simply rent out a roadside billboard or produce a cheap television commercial. But you can write blog posts, speak at local events, start a podcast, or populate a company YouTube channel with videos shot on your phone. And in utilizing these free communication outlets, you’ll establish your business as a relatable, helpful industry thought leader rather than a stuffy, glossy brand.

Automate when possible

Time is money, so make sure you’re using your time wisely by automating tasks whenever possible. You can automate certain aspects of your digital marketing, like social media posts and emails. You can also automate parts of your customer service, because responding to every single customer request or complaint can drain your resources quickly.

Also consider hiring a virtual receptionist. This is someone who answers your phones and performs other receptionist duties remotely. Typically, this is a contract worker who can take calls and deliver messages to your employees. It’s a very cost-effective way to stay organized and avoid missing important calls and messages. Having a virtual receptionist allows you and your full-time employees to focus on running your business.

You can also download software to manage important tasks like ensuring that all your employees are correctly trained and that you have access to documentation of that training. Conductor’s employee training tracking software puts into place the same process as any human resources manager would, with less work and half the cost. Instead of trying to keep all your data in endless spreadsheets, you can use tracking software to sort, filter, compile and review data. Investing in this type of software for your small business keeps processes seamless by providing proof of employees’ professional development history, completion of necessary training certifications, and specific class attendance records. If you’re ready to see how your company can benefit, try it today!